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motor homes. Foretravel remained a family business until 1971,
when Mr. Fore, along with his friend Moore, quit their jobs and
went to work full time for Foretravel. Franklin also joined
Foretravel about that time, and Foretravel began advertising in
travel magazines while the Fores attended recreational vehicle
shows to display Foretravel coaches. As petitioner's coaches
began to gain popularity, its salespeople sold coaches to
existing vehicle dealerships and directly to customers. By 1977,
35 to 45 dealers were selling Foretravel coaches, and Foretravel
was making approximately 500 coaches a year. From its inception,
petitioner sought to build a high quality coach with top quality
components. Petitioner carved out its market niche of expensive,
high quality coaches for the affluent traveler who enjoyed
extended vacations. Petitioner sponsored regional clubs that
offered courses in motor home maintenance and organized domestic
and international caravans for motor home owners. During the
years in issue, the Foretravel Motorcade Club had over 2,000
active members.
Petitioner suffered setbacks in the late 1970s due to the
1978 "energy crunch" and high interest rates. These factors also
affected independent dealers' interest in stocking Foretravel
coaches and, as a result, only two independent dealers continued
to sell Foretravel coaches. Petitioner's sales fell below the
anticipated level of production, and petitioner had to lay off
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