- 10 - Since 1937, B&L has marketed its sunglasses principally under the name "Ray-Ban". Ray-Ban sunglasses are premium quality sunglasses that are priced two-to-ten times higher than regular sunglasses. Ray-Ban sunglasses contain optical-quality, glass lenses that are impact resistant and designed to protect the wearer from harmful ultra- violet rays without distorting his or her natural vision. B&L produced, inter alia, the following styles of sun- glasses, all of which bore the logo Ray-Ban: (1) Sunglasses with metal temples and fronts and glass lenses that B&L and we refer to as metals or metal sunglasses,12 (2) sunglasses with metal temples and fronts covered in whole or in part with leather and glass lenses that B&L and we refer to as leathers, (3) sunglasses with plastic temples and fronts and glass lenses that B&L and we refer to as plastics or plastic sunglasses,13 and (4) sunglasses with nylon temples and fronts14 and glass lenses that B&L and we refer to as Cats. B&L also produced sunglasses with metal temples and fronts and a one-piece plastic shield as a lens that B&L and we refer to as Wings. B&L used stock keeping units (SKUs) to keep track of the 12 Metals included styles of sunglasses known as large metals, large metals II, Outdoormans, and Caravans. 13 Plastics included a style of sunglasses known as Wayfarers. 14 B&L purchased the nylon temples and nylon fronts from an unrelated vendor.Page: Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 Next
Last modified: May 25, 2011