- 15 - workstation4 on which to run its CAD/CAM software. Its customers desired a computer workstation with an “open system environment” that would enable its user to run software other than CV’s. To CV, the change to such a system was a significant strategic change because CV previously had sold products based only upon its own closed proprietary operating systems. An additional significant strategic change for CV was the decision to purchase its workstations from a vendor, rather than to manufacture them itself, because manufacturing workstations had been its primary activity up to such time. Due to its large investment in manufacturing assets, however, CV needed be able to continue manufacturing. CV sought to establish a long-term relationship with a supplier for the design and manufacture of its new workstation. Two manufacturers, Apollo Computer, Inc. (Apollo), an established firm in the computer workstation industry, and Sun Microsystems, Inc. (Sun), a smaller competitor, submitted bids to CV for such a workstation in response to a solicitation by CV. In a May 9, 1983, letter to CV, Sun acknowledged that it might not be able to produce workstations in quantities sufficient to meet CV’s demands, and indicated that it would be willing to 4 A computer workstation is a desktop computer utilized by scientists or engineers that performs complex computing tasks using its own computing power rather than that of a central computer shared with other users. Workstations, however, may be linked together to form a network.Page: Previous 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 Next
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