Estate of Cyril I. Magnin, Deceased, Donald Isaac Magnin, Executor - Page 4

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          bought out the other owners, and in 1919, changed the name of the           
          corporation to "Joseph Magnin Co., Inc." (JM).  JM has been in              
          continuous existence as a California corporation from 1919                  
          through at least 1988.  Starting a rival women's clothing store             
          using the Magnin name caused a rift between Joseph and the rest             
          of his family, which lasted for many years.                                 
               Joseph led JM to compete directly in I. Magnin's retail                
          market for the same customers and the same suppliers.  Because I.           
          Magnin had all its finest suppliers tied up in exclusive                    
          contracts, JM had a difficult time finding suppliers.  In the               
          early years of JM, the store thrived on the strength of                     
          Charlotte's millinery business, which had followed her from I.              
          Magnin to JM.  Until the late 1930's, JM was known in the trade             
          as the second-rate I. Magnin.                                               
               Cyril began working for JM as a child, and at the time of              
          World War I, he was involved in management.  In 1925, Cyril                 
          married Anna Smithline (Anna), and they remained married until              
          Anna's death on July 12, 1948.  Cyril and Anna had three                    
          children:  Donald Isaac Magnin (Donald), born November 17, 1926;            
          Ellen Lois Magnin (Ellen), born April 19, 1928; and Jerry Allen             
          Magnin (Jerry), born July 30, 1938.  Cyril's children also began            
          working for JM at early ages.                                               
               Anna was a skilled designer and buyer of women's apparel               
          when she and Cyril married, and she became an important designer            
          and chief buyer of JM's women's apparel.  Although everyone at JM           




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