Medieval Attractions N.V - Page 148

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          working in their capacity as Eurotor representatives; they were             
          not entitled to additional compensation from petitioners.  The              
          additional payments they received were dividends.  Therefore, the           
          amounts paid to Santandreu and Segui individually were dividends            
          for their interests as shareholders in MANV.                                
          II.  Franchise Transactions and Royalty Fees                                
               Petitioners deducted the franchise and royalty expenses on             
          their Federal tax returns as “ordinary and necessary” business              
          expenses under section 162(a).  Petitioners have elected to apply           
          the 1994 Intercompany Transfer Pricing Regulations (secs. 1.482-1           
          to 1.482-8, Income Tax Regs.) to each of the taxable years in               
          issue as permitted under sec. 1.482-1(j)(2), Income Tax Regs.               
          Petitioners argue that the deductions satisfy the section 482               
          regulations on valuation and that no allocation is justified.               
          They argue on brief that the “pivotal issue here is the value of            
          the intellectual property that was transferred to the                       
          petitioners, not the nature of the transactions by which they               
          preserved their rights to use it.”  Petitioners maintain that the           
          extraordinary profitability of the Medieval Times companies                 
          confirms the economic substance of their arrangement with Manver.           
               Petitioners presented expert testimony and information on              
          alleged comparables to support the argument that the income that            
          petitioners attributed to the intangible was justified.  The                
          thrust of petitioners' position is that they could pay unlimited            
          royalties so long as they received an adequate rate of return;              




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