Estate of Paul E. Brown, Deceased, Peter D. Brown and Michael Brown, Co-Executors - Page 14

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          D.   Developments Affecting the NFL and the Bengals in 1982                 
               1.   Television and Radio in 1980 and 1981                             
               NFL television ratings for the 1980 season were the second             
          best in history, exceeded only in 1976.  Ratings for all three              
          major networks were higher in 1980 than in 1979.                            
               In the 1981 season, the NFL had its best year in regular               
          season combined television ratings.  Both ABC and CBS had record            
          high ratings.  The NFC playoff game between Dallas and San                  
          Francisco had a record rating for a Conference championship game            
          and was the eighth most watched sports event in history.                    
               Television ratings dropped in the 1982 season from the 1981            
          season for two of the three major networks, as shown below:                 
          Television and Radio Ratings                                                
                                   Audience Size                                      
                                    (millions)                                        
          1979     1980     1981     1982                                             
          NBC-TV                    14       15       13.9     13.9                   
          CBS-TV         15       15.3     17.5     16.5                              
          ABC-TV Monday Night       19.6     20.8     21.7     20.6                   
          CBS-Radio                           7                 8                     
               In March 1982, NFL Commissioner Rozelle announced a new                
          television contract between the NFL and NBC, CBS, ABC, and ESPN             
          for the 1982-86 seasons.  This agreement increased each NFL                 
          team's shared television revenues from $5,465,000 in the 1981               
          season to a projected $17.5 million in the 1986 season.  The                
          agreement provided that a team would not receive national                   
          television revenue for games not played because of a strike.                




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