Morgan L.Lucid and Mary J. Lucid - Page 19

                                       - 19 -                                         

          Seattle and Alameda boat shows in 1988 and over 300 people signed           
          the visitors' log, there were no sales.  Kanter testified that              
          his company, Kanter Yachts, relies primarily on advertising to              
          sell yachts, and that it had not sold a boat in any of the 12               
          boat shows they attended from 1987 through 1991.                            
               Petitioners' stated intention to make a profit did not                 
          comport with the fact that Lucid Cruising had nearly half a                 
          million dollars of accumulated costs by 1991.  If petitioners had           
          sold the three yachts projected, per year, for a commission of              
          $15,000 Canadian on each yacht, it would have taken nearly 11               
          years of consistent sales merely to recover their costs already             
          incurred.5                                                                  
               Other than the self-serving statements in the corporate                
          minutes, there is nothing in the record showing that petitioners            
          were authorized dealers or representatives of boating and/or                
          boating equipment manufacturers.  The record does not reflect any           
          sales of boating equipment that would have ameliorated the length           
          of time necessary to break even.                                            
               Petitioners' marketing and advertising activities were                 
          minimal.  Although petitioners advertised in various magazines,             
          they did not promote their activities between September 1988                
          through July 1991.  Petitioners ceased their selling activity               


               5 Five hundred thousand dollars of capitalization divided by           
          $15,000 commission per yacht multiplied by three yachts per year            
          equals nearly 11 years.  Although the parity between U.S. and               
          Canadian currency varied during this period, we provide these               
          figures for illustrative purposes only.                                     


Page:  Previous  7  8  9  10  11  12  13  14  15  16  17  18  19  20  21  22  23  24  25  26  Next

Last modified: May 25, 2011