- 8 - sales prices were limited to a duration of 1 week. In the December advertisements, the sales ended December 31, or "while supplies last". Nick's Liquors also held "in-store" sales for items that did not appear in the newspaper ads. In some instances, petitioners' personnel kept items on sale beyond the period indicated. Additionally, there were "perma sales" of items that went on sale and retained the sale price indefinitely. Nick's Liquors also sold merchandise that was not on sale and produced substantially higher profit margins. For example, in September of 1991, it sold "Old Style" beer at a price of $9.98 per case, which represented a margin of 15.8 percent, based upon the wholesale cost of $8.40 per case. Nick's Liquors sold 750-milliliter bottles of Riunite wine for $3.99, a margin of 26.1 percent. One-liter bottles of Jack Daniels whiskey sold at a margin of 17 percent, and 750-milliliter bottles of Andre Pink Champagne sold at a margin of 22.8 percent. Petitioners' competitors in northwest Indiana had a markup on warm beer, sold by the case, of 5 to 6 percent. The competitors maintained a gross profit margin of 7 to 13 percent on liquor, although the margin would be higher for slower-moving items. The price of beer remained fairly stable during the years in issue, and profits ranged between $.10 and $1.00 on a case for warm beer. Although Nick's Liquors' margins on some merchandise was as high as 26 percent, those margins were an exception to the general rule of substantially lower margins.Page: Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 Next
Last modified: May 25, 2011