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segmented its product offerings into four broad classifications:
(a) Preventive, (b) oral evacuation, (c) infection control, and
(d) miscellaneous. Old Lorvic offered more than 60 items,
including, but not limited to, fluoride gels, solutions,
prophylaxis paste, applicator trays, aspirator instruments,
sterile tubing, and tofflemire bands. Old Lorvic supplemented
each product classification with private label business for
several major dental manufacturers. Many of the company's
products were relatively simple to fabricate and were disposable
in nature. Moreover, most of the foregoing items were not
patented. In that regard, the company operated a manufacturing
plant in St. Louis, Missouri.
Old Lorvic actively pursued and developed specific niche
markets which major dental manufacturers either overlooked or had
not emphasized because the overall size of such markets was not
of sufficient magnitude to make it profitable for the larger
companies to pursue. On the other hand, Old Lorvic's structure
enabled it to exploit these niches and command high profit
margins. Old Lorvic utilized a complex network of dental product
dealers to distribute its products to dental professionals. In
that regard, Old Lorvic's primary sales occurred in the United
States, while Canada comprised the largest foreign market for the
company's products.
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Last modified: May 25, 2011