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a powerful “memory shape” impression which gives unity
to four different buildings and creates the “Center”.
In seeing this shape again at the top of One United
Bank Center viewers will visually identify with the
“Center” from vantage points all over Denver. When one
sees the top ones [sic] mind will automatically recall
the shape at the Atrium level.
This design will give the Bank great visual and
location identity as did the designs for Pennzoil in
Houston and Transamerica in San Francisco and should be
very helpful in marketing and staying unique among
tough competitors.
e. The Committee Meeting of August 25, 1980
On August 25, 1980, the Committee considered the issue of
whether the proposed atrium should be retained as part of the
Project. The Committee reviewed the Harrison Price Report, the
Planning Dynamics report, and financial projections showing the
impact that construction of the proposed atrium could have on
earnings by increasing the Bank's market share. The minutes of
the Committee meeting on August 25, 1980, in part, provide:
Bank management feels very positive about the project.
The general feeling of the Bank is in favor of the
enclosed atrium to allow the Bank to achieve a larger
market share. The atrium should create a major center,
making United Bank Center a nationally notable building
complex.
f. Approval of the Facilities Master Plan
On September 8, 1980, the Committee approved the Facilities
Master Plan, which included construction of the proposed atrium.
On September 10, 1980, that plan was approved at a joint meeting
of the boards of directors of UBC and UBD.
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