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Throughout the entire time that Pace operated U.S. Agri, he
was a member of the International Jojoba Association. As a
member of the International Jojoba Association, Pace participated
in the association's drive to increase the overall annual size of
the jojoba crop in order to have a readily available source of
supply at a reasonable yet profitable price. These efforts may
have included the sharing of information regarding field tests
among growers of jojoba.
In the late summer or early fall of 1982, U.S. Agri produced
a videotape primarily aimed at potential general partners for
jojoba limited partnerships that described jojoba as "liquid
gold" and "the industrial crop of the future". Pace testified
that this videotape was distributed to 400-500 people in the
financial planning community. Additionally, each general partner
of the 12 jojoba research and development limited partnerships
serviced by U.S. Agri received a copy of the videotape.
According to Pace, his ultimate objective in establishing
U.S. Agri, the laboratory, and the greenhouse, in addition to
acquiring the 400 acres in Desert Center, was "to develop two or
three dozen super hybrid jojoba plants that could be cloned
and/or xeroxed, if you will, by virtue of the techniques
developed in the lab, for sale to other growers." According to
Pace, the land in Desert Center was necessary in order to be able
to identify which of the jojoba plants cultured in the lab would
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