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J.R. Simplot Co.'s largest customer, consuming approximately 42
percent of the total pounds of raw potatoes FPG processes, and
contributes approximately $200 million in revenues. J.R. Simplot
Co. supplies McDonald's with the following amounts of potato
products: 60 percent of McDonald's domestic potato products; more
than 95 percent of McDonald's potato products sold in Japan; 100
percent of McDonald's potato sales in Singapore, Hong Kong,
Thailand, Indonesia, and Mexico; and 80 percent of McDonald's sales
in the Caribbean.
J.R. Simplot Co.'s food service segment is the fastest growing
segment of potato consumption. Approximately 56 percent of the
potatoes J.R. Simplot Co. processed are consumed by this segment,
and revenues have increased an average of 10 percent a year since
1965. FPG provides this market with several potato products
(including a variety of French fry products, hash browns, and cubed
potatoes).
J.R. Simplot Co. serves the consumer market through brand
names such as MicroMagic, J.R. Simplot's Retail, and Okray's Hash
Browns. This segment accounts for approximately 2 percent of the
potatoes J.R. Simplot Co. processes.
J.R. Simplot Co.'s competitors within the frozen potato
industry include Lamb-Weston, a division of ConAgra, Inc.; Ore-Ida,
2(...continued)
The Kroger Company
Victory Spud Service
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Last modified: May 25, 2011