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average gasoline prices in a specified area of California), affd.
without published opinion 69 F.3d 543 (9th Cir. 1995).
Respondent presented the expert report and testimony of
Trilby Lundberg (hereinafter sometimes referred to as Lundberg),
of Lundberg Survey, Inc., and publisher of the Lundberg Letter.
Lundberg Survey, Inc., is an independent, market research company
specializing in the U.S. petroleum and related industries, in
business since the early 1950’s gathering and publishing fuel
price surveys, service station population studies, branded market
share reports, and other statistics. The Lundberg Letter is a
semimonthly single-subject periodical consisting mainly of
Lundberg Survey data and text descriptions of market
developments.
The results of Lundberg’s semimonthly survey of retail
diesel fuel sale prices in the Fresno/Clovis, California area for
the year in issue resulted in the average prices (cents per
gallon), including taxes, shown in table 7.
Table 7
Date Full-Service Self-Service
7/7/89 125.10 113.65
7/21/89 125.10 110.65
8/11/89 124.70 107.90
8/25/89 124.70 105.90
9/8/89 124.70 105.90
9/22/89 124.30 107.40
10/6/89 122.30 106.90
10/20/89 122.30 109.15
11/3/89 122.30 112.15
11/17/89 122.30 112.40
12/1/89 122.30 112.40
12/15/89 122.30 111.15
1/5/90 123.30 111.90
1/19/90 123.30 111.90
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