- 10 - some type of presentation folder. The sales price of these newspapers varies depending on the condition, content, and date of the newspaper. The evidence presented by the parties reflects that the average price for an old newspaper in the retail market is between $25 and $40, although issues reporting significant events generally sell for much higher amounts.6 Additionally, an individual newspaper may retail for a higher amount depending on the presentation of the newspaper.7 Daily and Sunday comic sections are also sold in the retail market to individual consumers interested in specific characters or strips. The other market for old newspapers is the wholesale market.8 Generally, purchasers in the wholesale market consist of newspaper collectors and newspaper dealers interested in purchasing a collection of newspapers. Collectors generally purchase a newspaper collection for their own personal use, while dealers will purchase a collection in order to sell individual issues in the retail market. In order for dealers to sell 6For example, a newspaper dated May 23, 1934, might retail for $95 due to its reporting the death of Bonnie and Clyde, whereas a newspaper from May 26, 1935, might retail for $40 due to its reporting of Babe Ruth hitting his 714th home run. 7For example, a newspaper presented in a clear vinyl portfolio would generally retail for much less than the same newspaper presented in a gold-leaf frame. 8For purposes of this case, we use the term “wholesale” to refer to a market where collections of newspapers are sold to individuals.Page: Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 Next
Last modified: May 25, 2011