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not entirely clear. It appears that petitioner’s marketing
efforts consisted primarily of promoting the system through “word
of mouth” advertising. Petitioner tested the system by
installing it in his vehicles. It appears that there were
relatively few sales from the date of the patent through the year
in issue.
After the patent was issued in 1985, petitioner made some
changes to the system. Prior to 1995, petitioner adapted the
system for use in automobile hydraulic power steering systems and
automobile automatic transmissions. In 1992, or thereabouts,
petitioner began to develop what he described as “curious motor
oils” or “teflon particle saturated oils” for use with the
system. According to petitioner, if a motorist used the system
and one of the motor oils that he claims to have developed, oil
changes would be virtually eliminated.
Robbin Everson was a salesperson for Mary Kay Cosmetics,
Inc. during the year in issue. In 1993, as a salesperson for
that company, she was provided with a new, 1993 Pontiac Grand Am,
leased for a 2-year period on her behalf by the company, at the
company’s expense. Upon the expiration of the lease in 1995,
petitioners were entitled to purchase the car, which they did
for $7,836. During 1995, petitioners also purchased a computer
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