- 48 - 3. Useful Lives of Customer Accounts Respondent uses a two-pronged approach in his argument that petitioner has not shown the useful lives of the Rose customer accounts. First, respondent argues that petitioner is limited to using Rose’s historical data to determine the useful lives of the acquired accounts. If the Court decides that petitioner is entitled to use its own historical data, respondent argues that petitioner has misapplied its data to Rose’s accounts. It is not surprising that the use of petitioner’s historical account life data resulted in the parties’ experts reaching generally similar useful lives for the Rose customer accounts in similar categories. So, for example, with respect to cash and margin accounts, respondent’s expert concluded that the useful lives were 5 and 4.3 years, respectively, whereas petitioner’s expert concluded that the useful lives for the same categories were 4 and 6 years, respectively. Likewise, with respect to the vendor and marketing agreements, the parties’ experts both concluded that the useful lives were 5 and 3 years, respectively. The similarities result from the fact that both parties’ experts used petitioner’s account life experience in their analysis because there was a paucity of information available from Rose regarding the acquired accounts. The major difference between the experts’ approaches as to useful life is attributable to their categorization of the accounts. Although both expertsPage: Previous 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 Next
Last modified: May 25, 2011