420
Syllabus
interest. The exclusion of gambling invitations from an estimated 11% of the radio listening time in the nine-county area could hardly be called "ineffective," "remote," or "conditional." See Central Hudson, supra, at 564, 569. Nor could it be called only "limited incremental support," Bolger v. Youngs Drug Products Corp., 463 U. S. 60, 73, for the Goverment interest, or thought to furnish only speculative or marginal support. The restriction is not made ineffective by the fact that Virginia radio and television stations with lottery advertising can be heard in North Carolina. Many residents of the nine-county area will still be exposed to very few or no such advertisements. Moreover, the Government may be said to advance its purpose by substantially reducing lottery advertising, even where it is not wholly eradicated. Pp. 431-435.
White, J., delivered the opinion of the Court with respect to Parts I, II, and IV, in which Rehnquist, C. J., and O'Connor, Scalia, Kennedy, Souter, and Thomas, JJ., joined, the opinion of the Court with respect to Parts III-A and III-B, in which Rehnquist, C. J., and O'Connor, Scalia, and Thomas, JJ., joined, the opinion of the Court with respect to Part III-C, in which Rehnquist, C. J., and Kennedy, Souter, and Thomas, JJ., joined, and an opinion with respect to Part III-D, in which Rehnquist, C. J., and Scalia and Thomas, JJ., joined. Souter, J., filed an opinion concurring in part, in which Kennedy, J., joined, post, p. 436. Stevens, J., filed a dissenting opinion, in which Blackmun, J., joined, post, p. 436.
Paul J. Larkin, Jr., argued the cause for petitioners. With him on the briefs were Solicitor General Starr, Acting Solicitor General Bryson, Assistant Attorney General Gerson, and Deputy Solicitor General Roberts.
Conrad M. Shumadine argued the cause for respondent. With him on the brief was Walter D. Kelley, Jr.*
*Briefs of amici curiae urging affirmance were filed for the Association of National Advertisers, Inc., et al. by Burt Neuborne and Gilbert H. Weil; and for the National Association of Broadcasters et al. by P. Cameron DeVore, Marshall J. Nelson, John Kamp, Steven R. Shapiro, John A. Powell, Barbara W. Wall, Kenneth M. Vittor, Slade R. Metcalf, Richard E. Wiley, David P. Fleming, John F. Sturm, René P. Milam, Mark J. Prak, L. Stanley Paige, Bruce W. Sanford, and Henry S. Hoberman.
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