Code of Virginia - Title 6.1 Banking And Finance - Section 6.1-280 Advertising

§ 6.1-280. Advertising

No licensee or other person subject to this chapter shall advertise, display, distribute or broadcast, or cause or permit to be advertised, displayed, distributed or broadcast, in any manner, whatsoever, any false, misleading or deceptive statement or representation with regard to the rates, terms or conditions for loans in the amount or of the value of the then established size of loan ceiling. The Commission may require that charges or rates of charge, if stated by a licensee, be stated fully and clearly in such manner as it deems necessary to prevent misunderstanding by prospective borrowers, and it may permit or require licensees to refer in their advertising to the fact that their business is under state supervision, subject to conditions imposed by it to prevent false, misleading or deceptive impression as to the scope or degree of protection provided by this chapter.

(Code 1950, § 6-310; 1956, c. 71; 1966, c. 584; 1968, c. 489; 1974, c. 371.)

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Last modified: April 2, 2009