Appeal 2007-0025 Page 2
Application 09/792,151
that is filtered “according to conditions that include information related to at least
one of the broadcast time, the broadcast area, and the preferences of the audience.”
(Specification 2:13-16). The goal of the invention is to present “only appropriate
advertising information desired by the viewer.” (Specification 2:17-18). The
invention reaches the goal by “includ[ing] information about at least one of a time,
a place, and preferences along with the program information” (claim 2) which is
then filtered according to conditions such as time, place or a preference. The
filtering can be accomplished through the use of a terminal device (claim 7) such
as a TPOCast terminal (Specification 12:18-23). One aspect of the invention is to
provide a means for storing the viewed advertising information on an external
device which can be taken to a store to be read. (Specification 3:15-19). This
aspect allows advertisers to clarify the effectiveness of the advertising.
(Specification 3:20-22).
The claims are rejected as follows:
• Claims 2-5, 7-9, 11-13, 15, 16 under 35 U.S.C. § 103(a) as being
unpatentable over Dedrick (5,724,521) in view of Angles (5,933,811) in view of
Freeman (6,450,407 B1); and,
• Claims 6 and 14 under 35 U.S.C. § 103(a) as being unpatentable over
Dedrick in view of Angles in view of Freeman in further view of Gerace
(5,848,396).
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