Appeal 2007-0025 Page 5
Application 09/792,151
medium in the terminal device as recited in the independent claims” (Br. 16); and,
(3) “the combined references do not teach the settling limitation required by
Claims 2, 5, 7-9, 13, 15 and 16” (Br. 18).
The issue is whether Appellants have shown error in the rejection of claims
on the ground that Dedrick, Angles, and Freeman do not to disclose all the claimed
limitations.
B. Findings of Fact
The record supports the following findings of fact (FF) by a preponderance
of the evidence.
Broadcasting advertisement information
1. The step in the claim 2 process that is at issue is:
broadcasting via said broadcast server advertising information that
includes information about at least one of a time, a place, and preferences
along with the program information.
2. The Examiner found that
In one implementation [disclosed in Dedrick], the publisher/advertiser
18 is provided with a GUI which allows the publisher/advertiser 18 to select
certain consumer variables from a set of consumer variables and associate
the selected variables with specific objects or fields within the electronic
information. For example, the electronic information may include several
option fields from which end users may select. The publisher/advertiser 18
may associate a color preference variable with these option fields, thereby
indicating to the client systems 12 to track the color of the option field
selected by the end user" (col 4, lines 25-35).
Notice in these citations above that electronic content is broadcast to
the client device 12. Also, notice that the header block is broadcast to the
client device 12 that includes the identifiers for fields which may or may not
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