Appeal 2007-0025 Page 8
Application 09/792,151
"(63) Thumbnails of the advertisement information may be
downloaded so the user can view the advertisement information on
either a personal computer or on the chip card (col 10, lines 51-56);
The chip card may or may not incorporate an electronic ~ for
showing the advertisement information directly on the card (Abstract);
(40) The chip card may or may not incorporate an electronic
display for showing the advertisement directly on the card. If there is
no ~ on the card, an ad can be stored as a text, sound, graphics, or
video file such as JPEG or MPEG or as a pointer, e.g. a URL to an
Internet site that has the advertisement (col 9, lines 30-35);
(75) displaying the advertisement information either on a display built
into the card or on a display on a device with which the card
communicates (col 11, lines 50-53);
[Claim] 25. The method of claim 1 further comprising
downloading thumbnails of the advertisement information, so the user
can view the advertisement information on either a personal computer
or other presentation device, or on the chip card display" (col 23,
lines 37-42).
Also, note that Freeman's Fig. 3 (Fig. 3) discloses that the chip card
can connect with a Personal Computer.
Also, Freeman discloses that the chip card can store information on
advertisements viewed:
"(79) Information identifying the downloaded advertisement
information may be downloaded onto the chip card. At least some of
the information characterizing the user may be stored in the memory
of the chip card, or at least some of the information characterizing the
user may be stored on a computer network to which the chip card can
be connected. Stored on the chip card may be information
representative of the number of times that the advertisement
information has been displayed. Stored on the chip card may be
information representative of whether the chip card has been used to
purchase a product or service related to the advertisement information
downloaded onto the chip card. Stored on the chip card may be
information representative of whether the chip card has been used to
purchase a product or service related to the advertisement information
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