Appeal No. 96-0125
Application 07/878,100
b) means for storing data representative of said product
identification;
c) means for storing product specifications; and
d) processing means operatively connected to said means for
inputting product identification, to said means for storing data
representative of said product identification and to said means
for storing product specifications, said processing means being
programmed to select said identified product, a competing product
to said identified product or a complimentary product to said
identified product for promotion based upon rules for selecting a
product for promotion in response to said data representative of
said product identification wherein said processing means
accesses said stored product specifications and promotes a
product by displaying said store product specifications of said
product selected for promotion to said customer.
The examiner relies on the following references:
Humble 4,825,045 Apr. 25, 1989
Vela et al. (Vela) 4,882,724 Nov. 21, 1989
Schneider 5,083,638 Jan. 28, 1992
(filed Sep. 18, 1990)
“Ads On Wheels Roll Into Supermarkets,” Chain Store Age
Executive, Vol. 64, no. 9, pages 49 and 51 (September 1988)
(Chain Store)
Claims 1-26 stand rejected under 35 U.S.C. § 103. As
evidence of obviousness the examiner offers the basic combination
of Vela in view of Humble with respect to claims 1-3, 5, 7, 8 and
17-25. Chain Store is added to the basic combination with
respect to claims 9-16 and 26. Schneider is added to the basic
combination with respect to claims 4 and 6.
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