Appeal No. 96-0125
Application 07/878,100
of complying with the burden of presenting a prima facie case of
obviousness. Note In re Oetiker, 977 F.2d 1443, 1445, 24 USPQ2d
1443, 1444 (Fed. Cir. 1992).
Vela is related to the claimed invention in that a remote
unit is attached to a customer’s shopping cart for providing
information to the customer as the customer traverses the
shopping premises. Vela provides two kinds of information to the
customer. First, in response to the selection of general items
to be purchased as shown in Figure 12, Vela provides a floor
display indicating where the items are located in the store
[Figure 13]. Second, based on the location of the customer
within the store, products are advertized to the customer which
are in the same general area as the customer. The products
promoted in Vela result from the location of the customer and are
not selected based on the products desired by the customer.
Humble suggests a system for providing information and/or
coupons to the customer at the point of checkout. At checkout
the items actually purchased are scanned by a universal product
code (UPC) reader. The products purchased result in the display
of information about the products purchased, competing products
or related products, and may result in the generation of coupons
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