Appeal No. 95-4812 Application No. 08/170,839 excellent rheological properties (i.e., good paste-shape retention properties ). To achieve these improved properties,2 appellants’ toothpaste composition includes a cationically- modified hydroxyethylcellulose having a particularly high molecular weight and a particular cationization degree as a thickening agent. Further details of the claimed invention are illustrated by appealed claim 1 which is reproduced below: 1. A toothpaste composition comprising: (1) a water-soluble bactericide selected from the group consisting of pyridinium compounds, quaternary ammonium compounds and biguanide compounds in an amount of 0.001% to 5.0% by weight, based on the total weight of the composition; (2) a cationacally-modified hydroxyethylcellulose having an average molecular weight of 1,000,000 or higher in the hydroxyethylcellulose portion thereof and having a cationization degree of 0.05 to 0.5 mol/glucose in an amount of 0.5% to 5.0% by weight, based on the total weight of the composition; (3) a surfactant selected from the group consisting of polyoxyethylene polyoxypropylene block copolymers and 2Toothpastes exhibiting ideal rheological properties have non-Newtonian behavior known as “pseudoplasticity”, i.e., the toothpaste stays in place until directed to spread by a physical force. See Ogawa, “Toothpaste formula retaining activities of cationic antimicrobials”, Sunstar INC. This reference is referred to in the brief as “Document 2”. See the brief at page 7. No publication date has been provided for the reference. Thus, its availability as prior art is uncertain. 2Page: Previous 1 2 3 4 5 6 7 NextLast modified: November 3, 2007