Ex parte VALIULIS - Page 3




          Appeal No. 2000-1666                                                        
          Application 08/754,245                                                      


               provides readily releasable adherent support for adhesive              
               labels which display product information.  More                        
               specifically, the release layer, which may be a thin                   
               coating of a silicone or similar material, adherently                  
               retains and supports an adhesively coated label that is                
               pressed onto that surface and will readily release such a              
               label, i.e. will permit the label to be peeled off                     
               cleanly with little effort, normally without tearing or                
               splitting the label or leaving any residue therefrom on                
               the label panel surface.  Thereby labels applied to the                
               label panel are exposed outwardly relative to the support              
               for viewing by customers who pass by the display.  The                 
               labels also are readily removable and replaceable, as                  
               well as exchangeable, by merchandising personnel as the                
               facts and circumstances to be displayed change from time               
               to time.                                                               
                                                                                     
              Claims 18, 40 and 54 are representative of the subject                 
          matter on appeal and a copy of those claims can be found in                 
          the Appendix to appellant's brief.                                          


          The prior art references of record relied upon by the                       
          examiner as evidence of obviousness of the claimed subject                  
          matter are:                                                                 
          Thalenfeld et al. (Thalenfeld) 4,718,626          Jan. 12, 1988             
          Petrou                             5,628,858      May  13, 1997             
                                                  (filed May 18, 1995)                


          Claims 40 through 49 and 53 stand provisionally rejected                    

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