Ex parte BRICK - Page 7




          Appeal No. 2000-1794                                                        
          Application 08/901,171                                                      


         have printed thereon a second differing and responsive                       
         completing portion of the message intellectually compatible                  
         with and                                                                     
         functionally pertaining to and completing the message.  The                  
         examiner nonetheless concludes that                                          
              [i]t would have been obvious to one having ordinary                     
              skill in the art at the time the invention was made                     
              to provide the necessary printed matter on the                          
              elongated tape for advertisement purposes as                            
              necessitated by the end user since it would only                        
              depend on the intended use of the assembly and the                      
              desired information to be displayed.  Further, it has                   
              been held that when the                                                 
              claimed printed matter is not functionally related to                   
              the substrate it will not distinguish the invention                     
              from the prior art in terms of patentability.  In re                    
              Gulack, 217 USPQ 401, (CAFC 1983).  The fact that the                   
              content of the printed matter placed on the substrate                   
              may render the device more convenient by providing an                   
              individual with a specific type of packaging assembly                   
              does not alter the functional relationship.  Mere                       
              support by the substrate for the printed matter is                      
              not the kind of functional relationship necessary for                   
              patentability.  Thus, there is no novel and unobvious                   
              functional relationship between the printed matter                      
              and the elongated tape which is required for                            
              patentability [final rejection, pages 3 and 4].                         
              Differences between an invention and the prior art cannot               
         be ignored merely because those differences reside in the                    
         content of printed matter.  In re Gulack, 703 F.2d 1381, 1385,               
         217 USPQ 401, 403-04 (Fed. Cir. 1983).  Where the printed                    

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