Ex parte BRICK - Page 10




          Appeal No. 2000-1794                                                        
          Application 08/901,171                                                      


              Therefore, we shall not sustain the standing 35 U.S.C.                  
         § 103(a) rejection of claims 10 and 13 as being unpatentable                 
         over Hersheys.com in view of Lenkoff.                                        
         V. The 35 U.S.C. § 103(a) rejection of claim 12 as being                     
         unpatentable over Hill                                                       
              Independent claim 12 recites an elongated tape and is                   
         similar to independent claims 1 and 11 in that it requires the               
         tape to include opposed, i.e., opposite, extremities having                  
         printed thereon functionally compatible message portions which               
         are response solicitive and responsive, respectively.                        
              Hill discloses a label/wrapper composed of a flexible                   
         elongated strip of paper or plastic adapted to be wrapped                    
         around                                                                       
         packages for food or other products.  The label/wrapper may                  
         carry printed indicia relating to trademarks, logos, product                 
         names, cooking information, product coupons, recipes and the                 
         like.                                                                        
              In essence, the examiner (see page 5 in the final                       
         rejection) concedes Hill to be unresponsive to the printed                   
         matter limitations in claim 12 in the same sense that                        
         Hersheys.com is                                                              


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