Appeal No. 1999-1780 Application No. 08/651,630 Claim 48 depends from claim 47 which in turn depends from claim 46. Claim 47 requires that the “identifying means” of claim 46 constitutes means “for identifying the item [to be dropped of] from a database.” Claim 48 further requires that the database [of claim 47] contains identifications of items linked to customers with respect to past transactions, and wherein the item identified by the item identifying means is from the database. In rejecting claim 48 as being unpatentable over Lohrey in view of Rivalto, the examiner found (answer, page 4) that Lohrey shows all the features of appellants’ claimed invention except the database of customer histories. The examiner also implicitly found that Rivalto discloses a database of customers’ past purchasing history and the use thereof to improve strategic product promotional plans. Based on these teachings, the examiner determined that it would have been obvious to provide the device of Lohrey with means to store customer histories for advertising and promotional purposes. Our difficulty with this rejection is that it does not take into account that the cumulative effect of claims 46-48 is that “the item identified” by the item identifying means of claim 48 that is from the database of past customer transactions and 12Page: Previous 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 NextLast modified: November 3, 2007