Appeal No. 1999-2784 Application No. 08/608,440 plurality of substantially exact but different frequencies, each of said frequencies being associated with a predetermined base emotion, permitting said at least one subject to view said presentation and recording the absolute values of said brain wave intensity characteristic at a plurality of intervals during said duration when said subject is viewing said presentation, thereby subdividing said duration into a plurality of individual time segments, thereafter determining the intensity characteristic changes and intensity characteristic change rates of said plurality of brain wave frequencies, using the changes of said intensity characteristic of each point relative to a preceding point to establish marginal values for each of said time segments, creating at least one two-axis graph, said graph having axes corresponding to two of said base emotions and including a plurality of coordinate points each representing a pair of the marginal values taken from a selected emotion scale, thereafter graphically determining the composite emotional state of the test subject at each segment of the presentation, and comparing the achieved emotional response of the test subject to the response intended to be achieved to determine whether changes in the content of the presentation are indicated so as to increase the likelihood that the audience intended to view the presentation will display the intended emotional response. The examiner relies on the following references: Raviv et al. (Raviv) 4,744,029 May 10, 1988 Trivedi et al. (Trivedi) 4,862,359 Aug. 29, 1989 Duffy Re. 34,015 Aug. 04, 1992 Claims 1-22 stand rejected under 35 U.S.C. 103 as unpatentable over either one of Trivedi, Duffy or Raviv. Reference is made to the briefs and answer for the respective positions of appellant and the examiner. -3-Page: Previous 1 2 3 4 5 6 7 8 9 NextLast modified: November 3, 2007