Ex Parte TOGNAZZINI et al - Page 11




               Appeal No. 2000-0765                                                                                                 
               Application No. 08/670,929                                                                                           


               the distinction between "advertising" and "product" data/objects.  Therefore, this                                   
               argument is not persuasive as discussed above, and we will sustain the rejection of                                  
               dependent claim 2.                                                                                                   
                       With respect to independent claim 23, appellants argue that  the kiosk of Jacobs                             
               is not a standalone electronic poster and that the display of Jacobs is not poster-sized                             
               and thin like a poster.  (See brief at pages 10-11.)  We find no support in the language                             
               of claim 23 to support this argument.  Therefore, this argument is not persuasive.                                   
               Appellants argue that Jacobs contains many other elements outside the display and                                    
               Jacobs does not teach or suggest that all the components are bundled into an                                         
               electronic poster.  (See brief at page 11.)  We find no support in the language of claim                             
               23 to support this argument.  Therefore, this argument is not persuasive.  Additionally,                             
               we take note that APPLE COMPUTER, MACINTOSH, etc. has been a unitary housing                                         


               with the display since the mid-1980's.  Therefore, this argument is not persuasive.  We                              
               find no limitation in the language of claim 23 beyond the intended field of use  of an                               
               "electronic poster" to limit the physical size or configuration of the system.  We do not                            
               find this disconnected intended field of use limitation sufficient to support appellants'                            
               specific arguments.  Therefore, this argument is not persuasive.  Appellants argue that                              
               the shape of a poster may be hung in a bus or subway car, or on the side of a building                               



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