Ex Parte TOGNAZZINI et al - Page 14




               Appeal No. 2000-0765                                                                                                 
               Application No. 08/670,929                                                                                           


               through the groups of products (step 406)."  Appellants argue that the combination of                                
               teachings would defeat the purpose of Cameron.  We disagree with appellants.  The                                    
               examiner is merely relying on the teachings of Cameron to more clearly show the user                                 
               interfaces which were known and to display a logo, image, description, etc. on the                                   
               screen and the use of OOP.  We agree with the examiner that the display of at least                                  
               one of these would have been obvious.  Specifically, we find that it would have been                                 
               obvious to skilled artisans to display the logo of the maker/marketer of goods on the                                
               display of the system of Jacobs and that the logo would have to be stored.                                           
                       Additionally, Cameron teaches and suggests the use of OOP at col. 5 where                                    
               Cameron states that                                                                                                  


                       Order entry system 10 is preferably an object oriented system. With object                                   
                       oriented systems, functions performed by the system are each                                                 
                       represented by an object.  An object is a software packet containing a                                       
                       collection of related data and methods for operating on that data. Each                                      
                       method is made available to other objects for the  purpose of requesting                                     
                       services of that object. Each object includes a set of related sub-functions.                                
                       Accordingly, each object is preferably arranged as a structured collection                                   
                       of sub-functions, while each function should be arranged as a structured                                     
                       collection of objects.                                                                                       
               Appellants argue that the examiner has relied upon hindsight to reconstruct the claimed                              
               invention. (See brief at page 15.)  We disagree with appellants.  Appellants argue                                   
               neither Jacobs nor Cameron discloses the use of a logo as a sub-object.  (See brief at                               
               page 16.)  We disagree with appellants.  Since Cameron discloses the use of OOP at                                   

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