Ex Parte JOHNSON - Page 7




          Appeal No. 2001-0280                                                        
          Application No. 08/890,398                                                  


          invention.  The purchasing system described by Cohen involves the           
          direction to an entity such as an insurance company of a portion            
          of a payment made by a customer to a merchant to purchase an                
          aggregate annuity policy which in turn is individualized to a               
          particular customer-subscriber.  (Cohen, column 4, lines 17-35).            
          Appellant’s claimed invention, on the other hand, is directed to            
          a purchasing system in which a loan repayment feature is                    
          individualized to a particular merchant who is the recipient of a           
          payment from a customer as part of a purchasing transaction.  In            
          our opinion, the approach taken by Cohen is so fundamentally                
          different from that of Appellant that any suggestion to modify              
          Cohen to arrive at the invention set forth in the appealed claims           
          could only come from Appellant’s own disclosure.                            
               In view of the above discussion, since we are of the opinion                                                                     
          that the Examiner has not established a prima facie case of                 
          obviousness, we do not sustain the rejection of independent                 
          claims 1 and 10, nor of claims 2-6, 8, 9, 11-15, and 17-19                  
          dependent thereon.                                                          
               Turning to a consideration of the Examiner’s 35 U.S.C.                 
          § 103(a) rejection of dependent claims 7 and 16 based on the                
          combination of Cohen and Hilt, we do not sustain this rejection             
          as well.  It is apparent from the line of reasoning expressed at            

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