Ex Parte PHILLIPS et al - Page 13




             Appeal No. 2001-1862                                                                                     
             Application No. 09/102,044                                                                               


             that the language of independent claim 53 does not require embossing or other marking                    
             at the time of issuance as discussed above.                                                              
                    Similarly, appellants’ representative disputed that there is no evidence of the                   
             card being accepted for purchase anywhere the predetermined credit network is                            
             accepted for purchase.  (See also brief at page 9.)  Here, we find the language of                       
             independent claim 53 to be broader than appellants may have intended since the use                       
             of a credit card or prepaid gift card at a single department store would have been                       
             sufficient as a credit network, in our view.  Additionally, the examiner maintains that the              
             determination of which merchants will accept the card is “purely contractual” and that it                
             would have been obvious to maximize the number of participating merchants.   (See                        
             answer at page 31.)  We agree with the examiner.  Additionally, Maritz teaches that                      
             “[s]election of merchants is carefully calculated to reflect provision of ‘trophy’                       
             merchandise . . . the card may not be used at all MasterCard merchants.”  Here, we                       
             view the teaching of Maritz to be a teaching of alternatives may be solely in a                          
             “selection” from the set of all merchants.  In our view, “all merchants” is an equally                   
             feasible option which may be chosen as to limit the selection to a smaller set.                          
             Furthermore, if the employees provided feedback desiring more selection, it would have                   
             been obvious to one of ordinary skill in the art at the time of the invention that “all                  
             merchants” may then be selected to meet the desires of the employees.  Therefore, we                     
             disagree with appellants that Your Choice teaches away from the use of all merchants.                    

                                                         13                                                           





Page:  Previous  6  7  8  9  10  11  12  13  14  15  16  17  18  19  20  Next 

Last modified: November 3, 2007