Ex Parte SCHEUBER et al - Page 4




         Appeal No. 2002-2125                                                       
         Application No. 09/078,914                                                 
         printing can be seen while the printing on the label can be read.          
         (Appeal Brief, page 2, lines 4-11).  Further details of the                
         claimed invention are seen by reference to claims 8, 11, 19, and           
         22 reproduced above.                                                       
                                     Discussion                                     
         The Rejection of Claims 5-8, 11, and 19-23 under 35 U.S.C. §103(a)         
              Claims 5-8, 11, and 19-23 stand rejected under 35 U.S.C.              
         § 103(a) as obvious over Doane in view of Jackson and Popat.               
         The Examiner has found that Doane teaches a method and apparatus           
         for address labeling articles fed in partial or overlapping                
         relationship using a feed conveyor having individual lugs to               
         engage and move each article past a label applying head.  The              
         label applying head includes a supply reel, a knife, a paste               
         applying roller, and a label applying roller.  (Examiner’s Answer,         
         page 3, line 18 - page 4, line 5).                                         
              The examiner has further found that Jackson teaches a                 
         printing system for printing personalized information onto an              
         adhered label on a magazine moving along a conveyor.  (Examiner’s          
         Answer, page 4, lines 7-10).                                               
              The examiner has additionally found that Popat teaches that a         
         stark white address label creates a cheap, mass-produced                   
         appearance.  Labels may be made from transparent paper label               
         sheets to provide clear labels.  A paper label should have a               

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