Appeal No. 2001-2338 Application 08/996,360 between the chair seen in Zapf and appellant’s claimed subject matter is that Zapf “does not teach exposed readable indicia” disposed on the cushioning apparatus or cover thereon. To account for the above-noted difference, the examiner turns to the portable, foldable seat cushion of Geraci used for sporting events, urging that It would have been obvious and well within the level of ordinary skill in the art to modify the cushioning apparatus and its cover, as taught by Zapf, to include exposed readable indicia comprising a team name or logo, as taught by Geraci on the cover of the cushioning apparatus, since the concept is very old in the art such as placement on mugs, drinking cups, insulated devices for placement around cans, cups, or mugs, and seat cushions is old and it is an old form of advertisement that allows one to put his company, business, store, or franchise name out in the public eye and to also have merchandise tie-ins with sports teams and allow fans at sporting events to show what team they support, as well as showing team spirit/support. [see examiner’s answer, page 4] One look at Figures 1 and 2 of Zapf belies the examiner’s assertion that the chair seen therein is “a substantially non- movable chair provided as a permanently mounted stadium chair.” To the contrary, it is abundantly clear that the chair of Zapf is an upholstered office chair that is intended to be movable via the castered base (24) thereon. The examiner’s further assertions on page 8 of the answer that the chair of Zapf is 8Page: Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 NextLast modified: November 3, 2007