Ex Parte DOWNING - Page 8




          Appeal No. 2001-2338                                                        
          Application 08/996,360                                                      


          between the chair seen in Zapf and appellant’s claimed subject              
          matter is that Zapf “does not teach exposed readable indicia”               
          disposed on the cushioning apparatus or cover thereon.  To                  
          account for the above-noted difference, the examiner turns to the           
          portable, foldable seat cushion of Geraci used for sporting                 
          events, urging that                                                         
               It would have been obvious and well within the level of                
               ordinary skill in the art to modify the cushioning apparatus           
               and its cover, as taught by Zapf, to include exposed                   
               readable indicia comprising a team name or logo, as taught             
               by Geraci on the cover of the cushioning apparatus, since              
               the concept is very old in the art such as placement on                
               mugs, drinking cups, insulated devices for placement around            
               cans, cups, or mugs, and seat cushions is old and it is an             
               old form of advertisement that allows one to put his                   
               company, business, store, or franchise name out in the                 
               public eye and to also have merchandise tie-ins with sports            
               teams and allow fans at sporting events to show what team              
               they support, as well as showing team spirit/support. [see             
               examiner’s answer, page 4]                                             


          One look at Figures 1 and 2 of Zapf belies the examiner’s                   
          assertion that the chair seen therein is “a substantially non-              
          movable chair provided as a permanently mounted stadium chair.”             
          To the contrary, it is abundantly clear that the chair of Zapf is           
          an upholstered office chair that is intended to be movable via              
          the castered base (24) thereon.  The examiner’s further                     
          assertions on page 8 of the answer that the chair of Zapf is                

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