Ex Parte HURWITZ - Page 7



                    Appeal No. 2003-0989                                                                                                                                  
                    Application No. 09/481,740                                                                                                                            

                    facts and must be documented on the record, lest the 'haze of so-                                                                                     
                    called expertise' acquire insulation from accountability."  In re                                                                                     
                    Lee, 277 F.3d 1338, 1345, 61 USPQ2d 1430, 1435 (Fed. Cir. 2002).                                                                                      
                              The Examiner has not provided evidence of third party groups                                                                                
                    routinely gathering data regarding contact of buyers and sellers.                                                                                     
                    Upon our review of Ebay Auction Marketplace, we fail to find that                                                                                     
                    Ebay Auction Marketplace teaches building an objective reputation                                                                                     
                    profile of a transaction participant by an objective third party                                                                                      
                    participating in fulfillment of the transaction based at least in                                                                                     
                    part on the notifications as recited in Appellant's claims.                                                                                           
                    Furthermore, we fail to find that Feezell teaches this limitation                                                                                     
                    as well.  Feezell only gathers data about advertising time slots                                                                                      
                    which are available for purchase by a buyer.  Feezell fails to                                                                                        
                    teach gathering data to build an objective reputation profile of                                                                                      
                    a transaction participant by an objective third party                                                                                                 
                    participating in fulfillment of the transaction based at least in                                                                                     
                    part on notifications as claimed by Appellant.                                                                                                        






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