Ex Parte Ferguson - Page 3




          Appeal No. 2004-0177                                                        
          Application 09/792,574                                                      


                                     DISCUSSION                                       
               Reid, the examiner’s primary reference, discloses “an                  
          interchangeable magnetic display system which allows for a                  
          plurality of different magnetic display panels, bearing visual              
          indicia, to be releasably attached to articles of apparel”                  
          (column 2, lines 38 through 41).  The system comprises a                    
          ferromagnetic metal plate 22 and a plurality of flexible magnetic           
          display panels 38 bearing visual indicia 38a produced, for                  
          example, by photography.  The metal plate and display panels may            
          have rectangular shapes (see column 6, lines 20 through 23), with           
          the metal plate including extensions 16 and holes 15 at its four            
          corners for accommodating various apparel attachment means.  Reid           
          teaches that                                                                
               [i]n operation, the wearer of the hat or other apparel                 
               can releasably attach a magnetic display panel simply                  
               by placing the magnetic side of a magnetic display near                
               the surface of the metal plate.  The magnetic display                  
               will then click onto the metal plate as a result of                    
               magnetic attraction once the magnetic surface is close                 
               enough to the metal surface for magnetic attraction to                 
               pull the parts together.  The display panel may then be                
               easily adjusted to the center of the plate.  This                      
               procedure can easily be performed while the wearer is                  
               wearing the hat or item of apparel [column 7, line 59,                 
               through column 8, line 1].                                             
               Likening Reid’s metal plate 22 to a lower support member               
          having corner attachment orifices as recited in independent claim           
          1, the examiner acknowledges (see page 3 in the answer) that the            

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Last modified: November 3, 2007