The opinion in support of the decision being entered today was not written for publication and is not binding precedent of the Board. Paper No. 26 UNITED STATES PATENT AND TRADEMARK OFFICE ________________ BEFORE THE BOARD OF PATENT APPEALS AND INTERFERENCES ________________ Ex parte JAY PONTE ________________ Appeal No. 2002-2321 Application 09/283,268 ________________ ON BRIEF ________________ Before KRASS, JERRY SMITH and BLANKENSHIP, Administrative Patent Judges. JERRY SMITH, Administrative Patent Judge. DECISION ON APPEAL This is a decision on the appeal under 35 U.S.C. § 134 from the examiner’s rejection of claims 1-8, 10-18, 20, and 21. Claims 9 and 19 have been indicated to contain allowable subject matter. The disclosed invention pertains to a method and system for targeting banner advertisements used in electronic commerce. The invention utilizes a computer system that improves relevancy -1-Page: 1 2 3 4 5 6 7 8 9 10 11 12 NextLast modified: November 3, 2007