Appeal No. 2004-0228
Application No. 09/348,411
local device to the online service and the client application
receives play lists from the online service provider. The play
lists include information about advertisements to be played and
the order of play.
Representative independent claim 1 is reproduced as follows:
1. A method of displaying advertisements to a user
of an online service using a client application on a
local device, the local device including an input
device and an output device, the local device accessing
the online service and providing interaction with the
online service, the method comprising the steps of:
the client application becoming active;
the client application establishing a
communication channel from the local device to the
online service;
the client application receiving a first play
list;
the client application displaying a client window
on the output device of the local device, wherein the
client window displays continuously so long as the
communication channel from the local device to the
online service is maintained;
the client application causing advertisements to
be displayed in an ad pane of the client window,
wherein the display of advertisements operates in
accordance with the first play list, the first play
list comprising plural ad objects, each ad object
comprising a resource locator for a given advertisement
and a resource locator for a click-through associated
with the given advertisement, the first play list
further specifying an order in which the advertisements
identified in the first play list are to be displayed.
The examiner relies on the following reference:
2
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