Ex Parte Zimmerman et al - Page 3




              Appeal No. 2004-0326                                                                  Page 3                
              Application No. 09/651,019                                                                                  


                            means for determining whether the electronic price label is to display the                    
                     item's unit price or an alternate message based on the alternate data for the                        
                     item;                                                                                                
                            means for transmitting to the electronic price label a message containing                     
                     the unit price and a command to display the unit price;                                              
                            means for determining if the alternate data comprises the alternate                           
                     message or the alternate data comprises one or more instructions directing the                       
                     creation of the alternate message;                                                                   
                            means for creating the alternate message utilizing the one or more                            
                     instructions if the alternate data comprises the one or more instructions; and                       
                            means for transmitting to the electronic price label the alternate message                    
                     and a command to display the alternate message.                                                      


                     The prior art references of record relied upon by the examiner in rejecting the                      
              appealed claims are:                                                                                        
              Goodwin, III                        5,999,913                           Dec. 7, 1999                        
              (Goodwin '913)                                                                                              
              Goodwin, III                        6,021,395                           Feb. 1, 2000                        
              (Goodwin '395)                                                                                              


                     Claims 1 to 17 stand rejected under 35 U.S.C. § 103 as being unpatentable over                       
              Goodwin '395 in view of Goodwin '913.                                                                       


                     Rather than reiterate the conflicting viewpoints advanced by the examiner and                        
              the appellants regarding the above-noted rejection, we make reference to the final                          
              rejection (Paper No. 4, mailed September 4, 2002) and the answer (Paper No. 9, mailed                       
              April 7, 2003) for the examiner's complete reasoning in support of the rejection, and to                    








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