Ex Parte ROSE - Page 10


         Appeal No. 2004-1046                                                       
         Application No. 09/354,203                                                 

         the unique characteristics (i.e., merits) of the claimed                   
         invention and not other economic and commercial factors                    
         unrelated to the merits of the claimed invention, such as                  
         advertising.  Id.  Indeed, we note the appellant’s admission               
         that the sales of the bench step elements were fueled by “word-            
         of-mouth” and Internet advertising.  (Aug. 22, 2000 declaration,           
         page 4.)  Accordingly, the appellant has not met his burden of             
         proving commercial success.                                                
              For these reasons and those set forth in the answer, we               
         affirm the examiner’s rejection under 35 U.S.C. § 103(a) of                
         appealed claims 1 through 3 and 7 through 9 as unpatentable over           
         the combined teachings of the admitted prior art and Acea,                 
         Valentino, or Hays.                                                        
              The decision of the examiner is affirmed.                             













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