Ex Parte HAILPERN et al - Page 3




            Appeal No. 2004-1176                                                         Page 3              
            Application No. 09/232,751                                                                       


                                                 OPINION                                                     
                   In reaching our decision in this appeal, we have given careful consideration to           
            the appellants’ specification and claims, to the applied prior art references, and to the        
            respective positions articulated by the appellants and the examiner.  As a consequence           
            of our review, we make the determinations which follow.                                          
                   Williams discloses a method and apparatus for providing and monitoring coupons            
            via a network, wherein users of network clients, which may be entertainment systems              
            such as cable or satellite systems or computer systems, are either surveyed or                   
            monitored to determine their preferences, including activities enjoyed, occupation,              
            geographic location and types of foods enjoyed, for example, to build preference                 
            profiles.  Servers, which include companies and businesses who wish to have coupons              
            delivered to users to promote their products or services to those users, disclose the            
            specifics of the coupon, such as the target audience preference profile, the value of the        
            coupon, rules for redemption, when the coupon should be delivered, how long the                  
            coupon is valid, etc., to a coupon repository.  The coupon repository then delivers the          
            coupons to the network clients that meet the desired preference profile.  Alternatively,         
            servers that provide coupons may broadcast delivery over the network and clients                 
            coupled to the network can then filter the coupons based on preference profiles                  
            compiled and stored by the client.  In such an embodiment, coupons that satisfy the              
            preference profile are passed to the client device and may be redeemed by the user.              








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