Appeal No. 2004-1627
Application No. 09/207,945
BACKGROUND
Appellants’ invention is directed to a method and an
apparatus for personalized content delivery to Web site visitors
by dynamically generating Web page content with a user upon the
request from a server by the user. An understanding of the
invention can be derived from a reading of exemplary independent
claim 1, which is reproduced as follows:
1. A method of associating dynamically generated Web page
content with a user who requests a Web page from a Web server,
wherein the user makes the Web page request via a Web client in
communication with the Web server, the method comprising the
following steps performed by the Web server:
storing a record of the user request within a Web server
log;
generating the requested Web page, wherein the generated Web
page includes a content object having a unique identifier
associated therewith, wherein the unique identifier is generated
via a hashing function;
serving the generated Web page to the Web client; and
appending the stored record of the user request with the
unique identifier associated with the content object included
within the generated Web page.
The Examiner relies on the following references:
Monier 5,974,455 Oct. 26, 1999
Wodarz et al. (Wodarz) 5,999,912 Dec. 7, 1999
(filed May 1, 1997)
Blumenau 6,108,637 Aug. 22, 2000
(filed Sep. 3, 1996)
Shaw et al. (Shaw) 6,311,211 Oct. 30, 2001
(filed Jan. 14, 1999)
2
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