Appeal No. 2004-1627 Application No. 09/207,945 Claims 1-4, 6-13, 15-17, 19-23, 25-32, 34-36, 38-42, 44-51, 53-55 and 57 stand rejected under 35 U.S.C. § 103(a) as being unpatentable over Wodarz, Monier, Blumenau and Shaw. We make reference to the answer (Paper No. 35, mailed February 24, 2004) for the Examiner’s reasoning, and to the appeal brief (Paper No. 34, filed December 11, 2003) and the reply brief (Paper No. 36, filed March 15, 2004) for Appellants’ arguments thereagainst. OPINION In rejecting the claims, the Examiner, in addition to Wodarz and Monier relies on Blumenau for teaching the step of appending the stored record of the user request with a unique URL identifier and on Shaw for logging an advertisement ID in a log file for the server process (answer, page 5). Based on the teachings of these prior art references, the Examiner concludes that the skilled artisan would have found it obvious to store information about an object content in a log file since the advertisement “eligible to particular user” can be determined (id.). Appellants point out that the combination of Blumenau and Shaw does not disclose or suggest the claimed step of “appending the stored record of the user request with the unique identifier 3Page: Previous 1 2 3 4 5 6 7 8 9 NextLast modified: November 3, 2007