Ex Parte NGUYEN et al - Page 3



          Appeal No. 2004-1627                                                        
          Application No. 09/207,945                                                  

               Claims 1-4, 6-13, 15-17, 19-23, 25-32, 34-36, 38-42, 44-51,            
          53-55 and 57 stand rejected under 35 U.S.C. § 103(a) as being               
          unpatentable over Wodarz, Monier, Blumenau and Shaw.                        
               We make reference to the answer (Paper No. 35, mailed                  
          February 24, 2004) for the Examiner’s reasoning, and to the                 
          appeal brief (Paper No. 34, filed December 11, 2003) and the                
          reply brief (Paper No. 36, filed March 15, 2004) for Appellants’            
          arguments thereagainst.                                                     
                                       OPINION                                        
               In rejecting the claims, the Examiner, in addition to Wodarz           
          and Monier relies on Blumenau for teaching the step of appending            
          the stored record of the user request with a unique URL                     
          identifier and on Shaw for logging an advertisement ID in a log             
          file for the server process (answer, page 5).  Based on the                 
          teachings of these prior art references, the Examiner concludes             
          that the skilled artisan would have found it obvious to store               
          information about an object content in a log file since the                 
          advertisement “eligible to particular user” can be determined               
          (id.).                                                                      
               Appellants point out that the combination of Blumenau and              
          Shaw does not disclose or suggest the claimed step of “appending            
          the stored record of the user request with the unique identifier            
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