Ex Parte Blum et al - Page 5



          Appeal No. 2004-1443                                                        
          Application No. 09/559,695                                                  


          (Fed. Cir. 1992).  If that burden is met, the burden then shifts            
          to the applicants to overcome the prima facie case with argument            
          and/or evidence.  Obviousness is then determined on the basis of            
          the evidence as a whole and the relative persuasiveness of the              
          arguments.  See Id.; In re Hedges, 783 F.2d 1038, 1039, 228 USPQ            
          685, 686 (Fed. Cir. 1986); In re Piasecki, 745 F.2d 1468, 1472,             
          223 USPQ 785, 788 (Fed. Cir. 1984); and In re Rinehart, 531 F.2d            
          1048, 1052, 189 USPQ 143, 147 (CCPA 1976).  Only those arguments            
          actually made by appellants have been considered in this                    
          decision.  Arguments which appellants could have made but chose             
          not to make in the brief have not been considered and are deemed            
          to be waived (see 37 CFR § 41.37(c)(1)(vii)(2004)).                         
          The examiner’s rejection is set forth on pages 3-6 of the                   
          answer.  With respect to independent claim 1, the examiner notes            
          that Lincke teaches a user interface for a hand-held device in              
          which a plurality of categories are displayed including an all              
          category label, but the examiner acknowledges that Lincke fails             
          to teach a recently accessed category.  The examiner cites                  
          Hawkins as teaching a recently accessed category in the form of a           
          call history list.  The examiner finds that it would have been              
          obvious to the artisan to combine Hawkins’ recently accessed list           

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