The opinion in support of the decision being entered today was not written
for publication and is not binding precedent of the Board.
Paper No. 29
UNITED STATES PATENT AND TRADEMARK OFFICE
____________
BEFORE THE BOARD OF PATENT APPEALS
AND INTERFERENCES
____________
Ex parte DWIGHT A. MERRIMAN and KEVIN O’CONNOR
____________
Appeal No. 2004-1828
Application No. 09/094,9491
____________
ON BRIEF
____________
Before GROSS, SAADAT and MACDONALD, Administrative Patent Judges.
SAADAT, Administrative Patent Judge.
DECISION ON APPEAL
This is a decision on appeal from the Examiner’s final
rejection of claims 85-100. Claims 1-84 have been canceled.
We reverse.
BACKGROUND
Appellants’ invention is directed to automated selection of
direct advertisements that correlate with particular users and
groups of users of media. According to Appellants, when Internet
users make a transaction or click on a direct advertisement, such
1 Application for patent filed June 15, 1998, which claims the filing
priority benefit under 35 U.S.C. § 119 of Provisional Applications No.
60/048,940, filed June 16, 1997 and No. 60/049,877, filed June 17, 1997.
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