Ex Parte MERRIMAN et al - Page 7



          Appeal No. 2004-1828                                                        
          Application No. 09/094,949                                                  
               We note that claims 90, 95 and 100 include similar                     
          limitations related to the selection of advertisements based at             
          least in part upon advertiser feedback which, as discussed above            
          with respect to claim 85, are absent in the prior art.                      
          Accordingly, since the Examiner has failed to meet the burden of            
          providing a prima facie case of obviousness, the 35 U.S.C. § 103            
          rejection of claims 85-88, 90-93, 95-98 and 100 over Kohda and              
          Cespedes or Harvey cannot be sustained.                                     
               With respect to the rejection of the remaining claims, the             
          Examiner further relies on Microsoft Dictionary for using a                 
          direct proxy server.  However, Microsoft Dictionary does not                
          overcome the deficiencies of Kohda, Cespedes and Harvey, alone or           
          in combination, as discussed above with respect to claim 85.                
          Therefore, we do not sustain the 35 U.S.C. § 103 rejection of               
          claims 89, 94 and 99 over Kohda, Cespedes and Microsoft                     
          Dictionary or over Kohda, Harvey and Microsoft Dictionary.                  









                                          7                                           



Page:  Previous  1  2  3  4  5  6  7  8  9  Next 

Last modified: November 3, 2007