Ex Parte Williams - Page 2




               Appeal No. 2005-1632                                                                                             
               Application No. 10/448,194                                                                                       

                                                       BACKGROUND                                                               
                      The invention relates to interconnected computer systems with respect to a                                
               plurality of retail store environments for use in dissemination of promotions and/or                             
               incentives for retail customers.  Representative claim 68 is reproduced below.                                   
                      68.     A computer network system, comprising:                                                            
                              a central incentive computer system;                                                              
                              a plurality of retailer POS systems including a first retailer POS system;                        
                              wherein said first retailer POS system includes at least one POS terminal,                        
               a POS computer, a local network providing for data communication between said at                                 
               least one POS terminal and said POS computer, and a POS database to which said                                   
               POS computer controls access;                                                                                    
                              said central incentive computer system comprising a central incentive                             
               computer and a central incentive computer system database;                                                       
                              wherein said central incentive computer system database stores (1)                                
               outstanding offers including a specification of an incentive offer in association with a                         
               retail customer identification and (2) offer selection criteria for qualifying a retail                          
               customer having said retail customer identification for said incentive offer; and                                
                              a network providing for data communication between each one of said                               
               plurality of retailer POS systems and said central incentive computer system;                                    
                              wherein said first retailer POS system is structured to transmit from said at                     
               least one POS terminal certain information regarding transaction information received at                         
               said at least one POS terminal during a transaction occurring at said at least one POS                           
               terminal, said certain information including said retail customer identification and less                        
               than all of said transaction information, said certain information transmitted via said                          
               POS computer to said central incentive computer system; and                                                      
                              said central incentive computer system structured to respond to receipt of                        
               said certain information by determining whether said retail customer qualifies for said                          
               incentive offer and, if so, transmitting said specification of said incentive offer in                           

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