Ex Parte HAMEEN-ANTTILA - Page 6



          Appeal No. 2005-1705                                                        
          Application 09/455,956                                                      

          to the applicant to overcome the prima facie case with argument             
          and/or evidence.  Obviousness is then determined on the basis of            
          the evidence as a whole and the relative persuasiveness of the              
          arguments.  See Id.; In re Hedges, 783 F.2d 1038, 1039, 228 USPQ            
          685, 686 (Fed. Cir. 1986); In re Piasecki, 745 F.2d 1468, 1472,             
          223 USPQ 785, 788 (Fed. Cir. 1984); and In re Rinehart, 531 F.2d            
          1048, 1052, 189 USPQ 143, 147 (CCPA 1976).  Only those arguments            
          actually made by appellant have been considered in this decision.           
          Arguments which appellant could have made but chose not to make             
          in the brief have not been considered and are deemed to be waived           
          [see 37 CFR § 41.37(c)(1)(vii)(2004)].                                      
          We consider first the rejection of claims 1, 2, 4-9, 11-                    
          32, 37, 38, 41 and 42 based on the teachings of Lobb, Moriarty              
          and Eiba.  The examiner has indicated how he finds the claimed              
          invention to be unpatentable over the collective teachings of               
          Lobb, Moriarty and Eiba [Final Rejection, pages 2-4].  With                 
          respect to independent claims 1 and 12, appellant argues that the           
          applied references fail to teach or suggest that 1) the sports              
          server determines a type of mobile terminal used and display                
          parameters of the mobile terminal and that the sports server                
          selects a prompt display to be communicated to the mobile                   
          terminal based on the determined display parameters of the mobile           
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