Ex Parte Bennett - Page 9




              Appeal No. 2006-2225                                                                                         
              Application No. 09/815,439                                                                                   

              predetermined factor as claimed.  The “sub-items” correspond to the selected set of                          
              articles.  Such sub-items represent at least the breadth of information relating to the item                 
              (i.e., the scope of topics that the user is most interested) [see also Herz, col. 18, lines 28-              
              38].  We further note that Herz’ teaching of presenting a hierarchical cluster tree of target                
              objects to the user also fully meets the claimed limitation calling for automatically retrieving             
              sub-items and selecting such sub-items dynamically based on a predetermined factor as                        
              claimed.  Herz teaches automatically reorganizing the cluster tree so that clusters that are                 
              most interesting to the user are identified [Herz, col. 69, lines 20-28].  Furthermore, the                  
              system can display a special list of the most interesting clusters, or the most interesting                  
              subclusters of the current cluster [Herz, col. 69, lines 29-34].  Notably, such automatic                    
              reorganization includes, among other things, migrating interesting clusters higher in the                    
              tree and even suppressing clusters with low interest scores from the menus entirely.  As a                   
              result, a customized tree develops that is more easily navigated [Herz, col. 69, lines 43-                   
              63].                                                                                                         
                     For example, such an automated hierarchical menu system can be applied in an                          
              electronic mall application where target objects or clusters of target objects can be                        
              automatically grouped based on certain criteria at the level of specific items (e.g., specific               
              brands and sizes of soaps and shampoos) and classes of items (e.g., soaps and                                
              shampoos generally) [Herz, col. 71, lines 56-66].  Such a system, in our view, amply                         
              teaches automatically retrieving sub-items from a storage medium and selecting such sub-                     
              items dynamically based on a predetermined factor as claimed.  Moreover, dynamically                         

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